![]() “During the temporary introduction last year, we received many positive comments from our guests about the taste of the McPlant.” “We are pleased with the permanent place of the McPlant on the menu,” Stijn Mentrop, McDonald’s Netherlands Marketing Director, said in a statement at the time. Over in the Netherlands, the McPlant gained permanent placement on the McDonald’s menu in October 2022 after a short test run in 2021. The Chicago-based fast-food chain expanded the test to 600 locations in February 2022 but has since ended the test without announcing further plans for the plant-based burger-which was served with dairy cheese and egg-based mayonnaise. Later that year, McDonald’s tested the McPlant in its domestic market, initially at eight US locations. The McPlant first made its debut in 2021 in several European countries, including Denmark, Austria, and Sweden. ![]() In addition to the McNuggets, McDonald’s Germany will also launch the McPlant burger-which features a specially developed Beyond Meat patty served together with items that vary by location. The country is the first to offer the plant-based McNuggets, which could expand to other markets should the item garner customer interest and demand like the McPlant, the first plant-based item developed under the three-year partnership. The nationwide launch in Germany follows a successful test-run at locations in Stuttgart (Germany’s sixth largest city) last August. The new nuggets are made with pea protein, corn, and wheat, and surrounded by a crispy tempura batter. This launch is the second product to come out of the fast-food giant’s three-year development deal with vegan company Beyond Meat. Plant-based McNuggets are now hitting the menu at 1,400 locations of McDonald’s across Germany.
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